How to Build 100 Twitter Followers into a Powerhouse Public Affairs Firm with Shana Glickfield (Ep. 5)

How to Build 100 Twitter Followers into a Powerhouse Public Affairs Firm with Shana Glickfield (Ep. 5)

If you are considering or have ever considered starting your own consulting practice in Washington, Shana Glickfield is someone to emulate.

Shana is a founding Partner of Beekeeper Group, a DC-based public affairs firm, where she helps a wide array of clients with their communications and advocacy strategies, focusing on websites, social media, and mobile technology for online community building.

Prior to launching Beekeeper Group, Shana was the Online Community Director for, the online community of USTelecom, the broadband association. Before that, she was the Director of Strategic Communications at Issue Dynamics Inc. (now Amplify Public Affairs), where she was the first employee to be a hybrid of the Public Affairs and Internet departments. Shana has also worked in-house at several national nonprofit organizations, including Public Citizen and Earthjustice.

Shana’s innovative approach to communications has been widely acclaimed, most recently as one of PRWeek’s 40 Under 40. She was the founder of renowned local blog, “The DC Concierge,” which she authored from 2006-2010. Shana presents and comments frequently on social media topics, including appearances in, Mashable, ABC News, TIME, Politico, and Capitol Hill.

Shana graduated from Michigan State University and has a law degree from Temple University. When she’s not at the Hive, Shana spends her time engaging on her favorite social media platforms and supporting local organizations such as Safe Shores – The DC Children’s Advocacy Center, The Trust for the National Mall, and the DC chapter of The Awesome Foundation.

During this episode we discuss:

  1. How Shana grew her Twitter feed into a successful public affairs firm
  2. Tips for navigating rough patches as you grow your practice
  3. DC’s growth into a world-class cultural and entrepreneurial destination
  4. Mastermind groups for women in Washington


Shana on Twitter

The Beekeeper Group

Her Corner


Jamie Notter, When Millennials Take Over (Ideapress Publishing, 2015)

Timothy Ferriss, The Four Hour Workweek (Harmony, 2009)