Privacy and Digital Marketing with Anindya Ghose (Ep. 91)
How can business people balance privacy and digital marketing? Anindya Ghose (@aghose) is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University’s Leonard N. Stern School of Business. He is the Director of the Center for Business Analytics at NYU Stern, and the co-Chair of the NYU-AIG Partnership on Innovation for Global Resilience. He is the NEC Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. He also serves as the main Scientific Advisor to 3TI China . He was recently named by Business Week as one of the “Top 40 Professors Under 40 Worldwide” and by Analytics Week as one the “Top 200 Thought Leaders in Big Data and Business Analytics”. His rise from assistant to full professor in 8.5 years at NYU Stern is widely regarded as one of the fastest in the history of the entire Information Systems and Marketing academic disciplines in business schools globally. privacy and digital marketing
He has consulted in various capacities for Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally. His research has received 12 best paper awards and nominations. He is a winner of the NSF CAREER award and has been awarded 14 grants from Google, Microsoft and several other corporations.
His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He has worked on product reviews, reputation and rating systems, digital marketing, sponsored search advertising, wearable technologies, mobile commerce, mobile advertising, crowdfunding, and online markets. He also plays a senior advisory role to several start-ups in the Internet space. He has been interviewed and his research has been profiled numerous times in the BBC, Bloomberg TV, CNBC, China Daily, The Economist, Financial Times, Fox News, Forbes, Knowledge@Wharton, Korean Broadcasting News Company, Los Angeles Times, Marketplace Radio, MSNBC, National Public Radio, NBC, Newsweek, New York Times, New York Daily, NHK Japan Broadcasting, Reuters, Time Magazine, Washington Post, Wall Street Journal, Xinhua,and elsewhere. He teaches courses on social media, digital marketing, business analytics and IT strategy at the undergraduate, MBA, EMBA, MSBA, and Executive Education level in various parts of the world including the US, India, China, and South Korea.
He is on the Research Council of the Wharton Customer Analytics Institute, a faculty affiliate with the Marketing Science Institute and the Sloan Center for Internet Retailing at the University of California, Riverside. He serves as an Associate Editor of Management Science and a Senior Editor of Information Systems Research. Before joining NYU Stern, Dr. Ghose worked in GlaxoSmithKline, as a Product Manager in HCL-Hewlett Packard, and as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A in Finance, Marketing and Systems from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University’s Tepper School of Business.
In this episode, we discussed:
- the 9 key forces shaping the mobile economy that entrepreneurs and policymakers alike need to know.
- the future of mobile technology as a key driver of marketing.
- how businesspeople should balance privacy and digital marketing.
Tap: Unlocking the Mobile Economy by Anindya Ghose (MIT Press: 2017)
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance (Ecco: 2017)
The Federal Communications Commission released the text of its proposal to undo the Obama-era net neutrality rules. The rules classify internet service providers as “common carriers”, thus bringing ISPs within the FCC’s jurisdiction. The rules also outlaw blocking, throttling and paid prioritization of site traffic.
Comments are due to the Commission by August 17th–they even seek comment on whether such rules are necessary–which, of course, the Commission settled on two years ago when it pulled together countless comments from members of the public who said, “yes–they are necessary”–So it’s like we’re just going around and around–net neutrality is the gift that keeps on giving–for lobbyists, that is.
President Trump released his fiscal year 2018 budget request last week, which calls for numerous cuts to entitlement programs, as well as education. However, the budget calls for $228 million to modernize the federal government’s IT–or phase out clunkier technologies in favor of technologies that are more secure and efficient. That $228 million amount is significantly less than the $3.1 billion called for by the Obama administration. Billy Mitchell covers this story in FedScoop.
Apple reported last week that the federal government’s requests for user data skyrocketed in the second half of 2016 to almost double what it was in the first half of the year. Apple reports on the number of requests using ranges instead of revealing the exact number of data requests. In the first half of 2016, the federal government made between 2,750 and 2,999 data requests. However, during the second half of 2016 the number of requests jumped to between 5,750 and 5,999. Joe Uchill reports in the Hill.
Private drone users will no longer need to register their drones with the Federal Aviation Administration (FAA). This is following a DC Circuit Court of Appeals decision to overturn the rules. The court held that the rules violated another statute that precluded the FAA from promulgating rules pertaining to model aircraft. Tim Wright covers this in Air & Space.
The Fourth Circuit Court of Appeals has ruled that the American Civil Liberties Union and Wikimedia Foundation can indeed pursue a lawsuit the two parties brought against the National Security Agency. They argue that the NSA violated Wikimedia’s First and Fourth Amendment rights when the agency tapped into Wikimedia’s backbone network because Wikimedia has such a large footprint, tapping into just a part of it can have constitutional implications. Adi Robertson has the story in The Verge.
Finally, big box retailer Target has settled with 47 states in connection with a widespread data breach in 2015 in which hackers obtained the credit card information of millions of customers. The settlement amount was $18.5 million and is being distributed based on each state’s size.Wyoming, Wisconsin and Alabama don’t appear to be part of the settlement. The terms of the settlement also require Target to separate cardholder data from the rest of its computer network, as well as undergo an independent assessment of its data security practices. Rachel Abrams has the story in The New York Times.